The peculiar figure of a Mexican charra is a symbol of our Mexicanness. From a historical perspective, the figure of the Mexican charro, goes back to the time of the colony, when the haciendas originated, the Mexican charro is characterized as being a cheerful and bohemian person. Tequila Riqueza Cultural CHARRA DE CERMICA is presented in a beautiful Ceramic liquor store molded and hand painted by Mexican artisans, its aluminum embossing label, traditional Sarape plasma, its ceramic cap and wearing an authentic charro hat.