The Tequila Siete Leguas distillery was responsible for producing the “original” Patron Tequila brand, and brand rights were sold to St. Maarten Spirits, owners John Paul DeJoria (Paul Mitchell Hair Products) and Martin Crowley in 1989. As the brand grew, Tequila Siete Leguas was no longer able to keep up with production, and Patron built a new distillery and moved all production in 2002.